I will always commit myself to protect and promote the interests of my clients, and will always conduct myself in a way that reflects well on my profession.

I will be totally honest when explaining my education and business background, professional designations, and years of industry experience.

I will be completely truthful by not exaggerating the realistic returns or future value one can expect from any product, transaction, service, or investment that I may recommend.

I will always disclose the important features of a product, transaction, service, or investment and disclose potential risks that may negatively affect future performance or value.

I will always consider both my client’s current and future needs to determine the proper suitability of any recommendations that I may make.

I will respect the confidentiality of any information entrusted to me or obtained in the course of my business or professional activities.

I will always provide my clients with copies of all required documents that relate to the product, transaction, service, or investment that I have recommended to them.

I will always refer my clients to a more specialized professional advisor when their needs go beyond my current license or expertise.

I will consistently educate myself as to the new laws and regulations in my industry, and I will always act in good faith toward those I serve.